Written By: Rosanna Webb In today's digital age, social media has evolved from a mere communication tool to an indispensable element of business strategy. As a social media manager, I've witnessed firsthand the transformative impact that a well-crafted social media presence can have on business growth. This article explores the multifaceted role of a social media manager and demonstrates how strategic social media management can drive business success. The Role of a Social Media Manager A social media manager wears many hats. The role is not just about posting updates or responding to comments; it encompasses a wide range of responsibilities that collectively contribute to a company's online presence and brand image. Here’s a closer look at the key responsibilities: Strategy Development : Crafting a comprehensive social media strategy tailored to the business’s goals. This includes understanding the target audience, selecting appropriate platforms, and setting measu...
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