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Showing posts from June 19, 2024

Handling Rejections and Criticism: Building Resilience as a Freelancer

  Written By: Rosanna Webb As a freelancer, handling rejections and criticism is an inevitable part of the journey. Navigating through these challenges not only shapes our professional path but also significantly contributes to personal growth. I will share insights and strategies on how to effectively handle rejections and criticism, drawing from my personal experiences and expertise as a seasoned freelancer. Understanding the Nature of Rejection and Criticism Rejection and criticism are natural occurrences in any career, but they are especially prevalent in freelancing due to its highly competitive and subjective nature. As freelancers, we often submit proposals, pitch ideas, and deliver projects that are subject to the scrutiny and preferences of clients. Understanding that rejection and criticism are not personal attacks but rather part of the professional landscape is crucial for building resilience. When I first started freelancing, each rejection felt like a personal f...

Building Brand Awareness: Leveraging Social Media to Increase Visibility and Recognition

  Written By: Rosanna Webb Building brand awareness is paramount for businesses seeking to stand out in a crowded market. As a social media manager, I have seen the transformative power of leveraging social media to enhance brand visibility and recognition. Social media platforms offer a unique opportunity to connect with a vast audience, engage in meaningful interactions, and create a lasting impression. I will share insights and strategies on how to effectively use social media to build brand awareness, drawing from my personal experiences and expertise. Understanding Brand Awareness Brand awareness pertains to the degree to which consumers are acquainted with the distinguishing attributes or perception of a specific brand. High brand awareness means that a significant portion of the target market recognizes and recalls the brand. This recognition can influence purchasing decisions, foster customer loyalty, and provide a competitive edge. For me, the journey of building brand awa...