NOW HIRING: Lead Analyst, Marketing Analytics

Company: WiseBread
Website: https://www.wisebread.com
Headquarters: Los Angeles, California, United States


As the Lead Analyst,Marketing Analytics, you will take a pivotal role in the Data Science team and directly report to the Head of Marketing & Data Science. You will work with multiple teams to drive the impact at scale across marketing channels such as Search, Native, Social, etc.

You will partner with marketing channel owners to improve reporting and identify areas of growth, with data engineers to generate reliable data pipeline, and with content product owners to increase conversion rate and create better landing pages.

You're not afraid to jump into the details and are motivated by solving big analytical problems. You combine outstanding eye for business and communication skills with excellent quant skills, and experience applying experimental design and statistical inference to measure incremental campaign performance. You will have a passion for data democratization and will drive towards continuous improvement in the area of performance reporting.


Responsibilities:

• Use data and analytics to identify area of improvement, suggest new growth opportunities and advise optimization strategy;
• Measure Marketing campaign performance, describe return on investment, and own channel performance reports;
• Effectively communicate insights to marketing team & management
• Define and implement metrics & KPI; Discover new valuable data;
• Design, implement and monitor experiments(e.g. A/B tests) to improve marketing campaigns and landing pages;
• Work with Engineering team to deliver robust data pipeline
• Improve data accessibility empower users; promote data-driven culture

Qualifications:

• BS/BA degree in a quantitative discipline, e.g., Math, Statistics, Physics, Operations Research, Economics, CS, etc., from a top tier school. Strong preference for candidates with advanced degrees in the same disciplines;
• 2+ years of experience in marketing analytic or other analytically-driven role;
• Fluency in SQL;
• Must have extensive experience working with the marketing team to perform analytics in some of the following channels: SEM, Social (Facebook), Native, etc.
• Fluency in web analytics and pixel implementations;
• Experience in designing and analyzing experiments across a variety of marketing channels, and statistical protocols;
• Demonstrably strong communication skills: truly knows what it means to assemble a story from data and can easily explain how and demonstrate it. Strong listening skills as well as the skills to persuade particularly based on evidence;
• Must be able to work in US Pacific hours (GMT-8)

Bonus points and Preference:

• Experience with R/Python is highly desired;
• Previous experience working in marketing/media buying or consulting;
• Solid analytical Mind;
• Quick learner and self-starter;
• Remote working experience

About The Team:

Data Science Team plays a key role in the decision-making process. Data Science Team not only provides accurate and automatic reporting, but also should take the lead role in interpreting data. Standing at the crossroad of business, data, and engineering, the Data Science team has a unique versatile role. By creating actionable insights and scalable analysis, Data Science team brings the data, tool, and methodology to the decision-making process. We influence both technical decisions (star table schema? how often pipeline refreshes?), and business outcomes (should we launch a new campaign? Whether to pursue a new product?). Data Science team works closely with management, Digital Marketing team, and Engineering team.


About the Company:

Wise Bread focuses on digital marketing in the financial space. Wise Bread has been awarded “best of the web” by PC Magazine, MSN Money, and Kiplinger. Founded in 2006, we’ve been one of the most consistent high performers in the financial lead generation vertical. We currently handle well over 7 digits monthly marketing spend. The team is growing and we’re looking for several new members to help scale to the next level. The company’s management team is on the west coast of the U.S. (Pacific timezone).


What we offer:

We offer competitive compensation and benefits. You’ll be working from home but will get plenty of support (and dog selfies) from our friendly staff via Slack and Skype. This is a telecommute position with a flexible schedule (but must have a consistent schedule) -- you can work from home from anywhere. You will have the opportunity to join a rapidly growing team and have your voice in the decision-making process.


Source: We Work Remotely

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NOW HIRING: Content Marketer

Company: Advanced Web Ranking
Website: https://www.advancedwebranking.com
Headquarters: European Union, Romania


We are looking for an experienced and passionate Content Marketer to join our growing team that can help us improve our content strategy and scale content production.

You will contribute to our core content strategy and produce content to help SEO professionals and ultimately drive traffic and generate new trials to Advanced Web Ranking.

As part of your role, you will connect with and interview subject matter experts, perform content research, and write compelling articles and comprehensive guides.

If you are a great storyteller, can explain complex concepts clearly, have SEO knowledge, and can focus on driving excellent results, you are in the right place.


Who are we?

Caphyon is a 100% bootstrapped software company from the EU, Romania.

We launched Advanced Web Ranking in 2003 and kept on growing ever since, transforming it into one of the most respected software solutions for SEO agencies worldwide.

Over 24,000 leading brands & agencies worldwide have chosen Advanced Web Ranking to grow their businesses: Microsoft, Hilton, Amazon, GroupM, Digitas, Ogilvy, ScreamingFrog, Branded3, and many others.


Benefits

• Autonomy: a high level of independence and freedom in making decisions.
• Ownership: we empower you to feel a personal stake in the company’s performance, thus being guided more by values than by rules. You own the responsibility for achieving your success.
• Flexibility: you can benefit from a flexible work schedule so that you can make the most of your work/life balance.
• Education: Need books, software, or training classes? Always be learning is our motto, and we cover all the expenses.
• Generous vacation time: 21 days each year, plus national holidays and 1 additional day for each year spent together with us (if you join full time).
• Competitive salary, updated continuously to reflect the market and the team’s results.

As a Content Marketer, you will:

• Collaborate with the Content Manager to research and find topics to write about.
• Create content based on keyword research that contains link-worthy assets (research data, charts, images) to help our SEO strategy.
• Identify, connect, and collaborate with subject matter experts to help create actionable content based on proven tactics and strategies.
• Use content to educate and show people how to solve their problems and always try to present solutions by using our product.
• Write content with distribution in mind by quoting experts and linking out to complementary resources.
• Work with the design team to create embeddable graphics, charts, or infographics for every piece of content you write.
• Produce additional resources that can be offered as bonus content when subscribing to the email list (content upgrades).
• Spin-off cornerstone content (essential guides, original research, detailed how-to) to create supporting content for our blog or guest posts.

Requirements:‍

• Accountable, driven, and passionate about what you do.
• Eager to learn and grow and have a go-getter, entrepreneurial mentality.
• Work well in a team environment but are also reliable and can work independently.
• Experience in content creation for software companies serving B2B and SEO industries.
• Familiar with SEO best practices and can write about SEO from experience or by interviewing experts.
• Exceptional talent for the written word and can create meaningful, customer-centric content that produces results.
• Experience identifying, connecting and collaborating with subject matter experts.
• Customer-centric marketer.
• Desire to work in a respectful, transparent, and collaborative work environment.
• Reliable, self-motivated, and comfortable working remotely.
• Have at least 2 years of experience in delivering high-quality content for software companies on marketing and SEO.
• Can explain complex concepts clearly, tell a compelling story, and write with personality.
• Excellent written and verbal communication skills.

Source: We Work Remotely

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NOW HIRING: Senior Content Marketing Manager

Company: Animalz
Website: https://www.animalz.co
Headquarters: New York, New York, United States


Animalz is a content marketing agency that strives to create the best content on the web. We help companies—particularly B2B SaaS businesses—grow by making great content that their audience loves.

Our focus is on written content that helps companies educate and inform their audiences (Executives, Managers, and other specialized professionals in their field) on strategies and tactics for being successful in their work. Product, design, marketing, sales, and engineering are the main topic areas we cover, mostly within the SaaS/tech field.


What we offer:

At Animalz, we have a dual mission: to raise the bar for quality content marketing and to develop thoughtful, curious, creative minds. We envision a world where the internet is dominated by content that’s informative, insightful and entertaining. And to achieve that, we’re not just hiring people who are talented, we’re helping shape talent into the best content marketers in the world.

When you join Animalz, you’re joining a development hub of 50+ content marketing managers, strategists, editors, and researches who are passionate about their work and dedicated to improving themselves. We offer various ways for our people to grow and accelerate their careers:

• a career development framework for continuous growth
• skill and vertical based resources for better learning
• monthly 1:1s with your content strategist and bimonthly 1:1s with your editor
• monthly lunch and learns
• working alongside the best content people in the world
• “We believe that content is one of a handful of the most important skills you can have. Content transfers to other mediums in product and business, and content marketers can become successful founders, managers, and executives.” -Walter Chen, Animalz Founder & CEO.

The Senior Content Marketing Manager role at Animalz

This is a writing-focused role that also requires direct contact with customers. In addition to high-quality writing and analytical skills, successful candidates will be able to demonstrate strong customer management, and content marketing strategy and ideation. An ideal senior content manager at Animalz:

• is deeply passionate about writing and has a strong writing ability
• consistently executes on SEO best practices
• is opinionated about content and can speak persuasively to their ideas on what makes good (and bad) content
• understands the role storytelling plays in marketing and the business side of writing
• is curious about technology and has developed strategies for quickly learning a customer’s (tech) product in order to write knowledgeably about it
• creates, delivers and implements strategy, content calendars and reporting to customers using the appropriate analytical (and other) tools
• is well-organized, independently motivated and loves working directly with customers

Requirements:

• You are able to create, pitch and execute ideas and content based on an SEO-focused B2B content strategy
• You can clearly explain why a piece of content needs to be written, providing all the necessary data and information to support your case
• You can lead customer calls
• You know how to do on-page SEO for any piece you write
• You write clearly and concisely to communicate complex ideas in a simple and straightforward manner
• You've worked directly with customers
• You can show results in growing organic traffic and meeting the customer's goals
• You know how content marketing, SEO, email marketing, and social marketing function and have experience in combining them together to get results.
• You can work at hours that regularly overlap with EST business hours (3 hours per day at least) and can schedule overlap with a few PST hours as needed (3-4 hours a month for customer calls).

Responsibilities:

• Compose, revise and deliver 2-3 well-researched and unique B2B blog posts per week (~1,500-2,00 words each)
• Maintain the relationship with your customers and deliver content that surpasses their expectations
• Create your customers’ content strategy, and research and pitch ideas that align with the intended results
• Help the team learn from your expertise by mentoring less experienced writers, creating resources, and generally sharing your knowledge with the team
• This is a full-time (40 hours per week) remote job. Although we applaud and encourage pursuing your passion projects, we want to make it clear that this is not a freelance/part-time position you can do in tandem with other major professional endeavors.

About Animalz

We’re a remote team with a home base in NYC and team members scattered around the world. We have an eclectic team of current and former scientists, journalists, operations folks, and more.
We are an equal opportunity employer and value diversity in our company.


Benefits

• Work from anywhere you like
• Health insurance for both US and international team members with 80% premium coverage and 100% of vision and dental
• 25 paid days off per year
• Unlimited sick and personal days
• Parental leave (up to 12 weeks for primary caregivers and up to 6 weeks for secondary caregivers)
• Monthly health and wellness stipend (for gym subscription or other physical activity)
• Monthly team lunch stipend to enjoy a lunch with a friend or coworker

What's it like to work at Animalz?

Join us for an hour-long webinar where we discuss careers, growth, and culture at Animalz. We'll make sure to leave time to answer all your questions.

Grab a seat here. We'd love to have you on a call!


Source: We Work Remotely, Animalz

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