NOW HIRING: Senior PPC Strategist

Company: Powered by Search

Website: https://www.poweredbysearch.com

Headquarters: Toronto, Ontario, Canada

Do you want to work with David instead of Goliath? Are you an entrepreneur in a marketer's body? Would rather come to work excited every single day?

Does the idea of working in a company with a team of true believers, obsessively results-focused, open-minded action takers, and people who are always in it to win it, excite you?

You

• Are fascinated and have shown demonstrated results with Google, Microsoft, LinkedIn and Facebook Ads (at scale)
• Figure out how to fix the problem instead of who to blame.
• Take 100% accountability for your wins and losses. You paid for your own stuff as a teenager.
• Command authority naturally and have a track record of reducing pressure, noise, and overwhelm.
• Say what you’re thinking and are objective with your feedback.
• Have a career history of success, working in the trenches, and delivering WOW results for your team and clients consistently

We

• We believe that the internet holds new possibilities for people and their companies.
• Work to pioneer and uplift the standard of digital marketing and advertising we all experience.
• Care more about your values and intelligence than your experience.
• Are committed to creating a team dynamic that creates empowerment rather than entitlement.
• Are one of the few independent digital strategy agencies globally with deep subject matter expertise in SaaS Marketing including being a Google Premier Partner, Facebook PRO Marketing Partner, Microsoft Ads Premier Partner, and Hubspot Gold Partner.
• We really care about our team. We're rated 4.6/5 Glassdoor Rating with a 96% approval rating

Our Core Values

• Give a Sh!t
• Always Be in It To Win It
• Be Obsessed with Serving Others
• Practice a Growth Mindset
• When We Fail, We Don’t Lose the Lesson

The Opportunity

The mission of the Senior PPC Strategist is to support and protect the Director of PPC to achieve the company’s goals and gain more momentum by delivering WOW results for our clients.

The Senior PPC Strategist demands an individual with exceptional strategic, analytics, organizational, communication, and interpersonal qualities.

They must have already demonstrated success in managing Paid Search and/or Paid Social campaigns for clients scaling media spend up to $50K/month.

This individual is responsible for being the Subject Matter Expert for a portfolio of client accounts, including aspects of strategy, planning, management, optimization, and reporting.

Expected Outcomes

Reporting to the Director of PPC, you will be expected to:

• Drive >15% in conversions for all clients on a quarterly basis by executing and improving on Powered by Search's systems for search, display, and remarketing in Google Ads, Facebook, & LinkedIn.
• Drive >15% decrease in CPA for all clients on a quarterly basis by executing and improving on Powered by Search's systems for search, display, and remarketing in Google AdWords, Bing Ads, Facebook, & LinkedIn.
• Creating omnichannel client strategy to drive growth and exceed client goals.
• Deliverables are consistently on time, high quality, and aligned to client goals.

This role isn't a fit for you if…

• You have difficulty thinking strategically, and cannot communicate your ideas with ease.
• You aren't able to interpret data critically and craft a story around it.
• You aren't a self-starter who is resourceful and finds solutions to problems independently.
• You are fast-paced, but miss details because you think it's better to get it done than to get it right.
• You get overwhelmed easily when handling multiple objectives simultaneously under tight timelines.
• You feel restricted and cannot thrive when working within a system of existing standards.
• You feel like you're always fighting fires and cannot get the time and focus to create strategic outcomes.

You’ll know you are right for this amazing opportunity if you have:

• At least 3-5 years of experience managing multiple ad campaigns, accounts and clients simultaneously.
• Experience managing large single-account monthly budgets of $50,000 and greater for B2B clients
• Demonstrated ability to drive maximum performance for PPC campaigns.
• Your peers and managers tell you that you have a unique ability to interpret data critically and craft a story around it.
• Strong experience working with Google Ads, Bing Ads, Facebook ads, LinkedIn ads.
• Experience with ad copywriting, and conversion rate optimization methodologies for landing pages.
• Experience working as a consultant directly with clients, advising them on strategy, innovation and initiative planning.

Some competencies you’ll need to have:

• Critical Thinking: You are able to expertly craft actionable and impactful strategies for any role in the organization. Everything you do has a force-multiplier effect.
• Project Management: Large and complex projects are kept organized, within scope, and on-time. You are able to proactively resolve project risks and expertly handle objections.
• Reporting & Analytics: You are able to create advanced custom reports and dashboards in Google Analytics and Google Data Studio.
• Communication: You are able to communicate complex data in a simple manner and craft a story around it to lead to business insights. You have strong presentation skills and are comfortable speaking in front of small audiences.

Why You'll Want to Work Here

We earn our talent. This role will give you the opportunity to maximize:

• Fit — We will over-communicate fit through feedback and alignment with where the company is going, and share exactly how you are helping improve the bottom line.
• Family — We know family is important and will be flexible so you can be present and live a well-integrated life.
• Freedom — We will give you ample freedom to make decisions, and will not micromanage you.
• Fortune — If you accomplish your objectives, you will grow in compensation and responsibility over the next five years.
• Fun — We like to have a lot of fun around here. We think you will find this is a culture you will really enjoy.
• We walk our talk.

We really care about our team. We’re rated 4.6/5 on Glassdoor with a 96% approval rating.

We don’t tolerate mediocrity. The only way we know is to always be in it to win it.

If you thrive in a “work hard, play hard” environment, then you’ll love working at Powered by Search.

Perks & Benefits

• This role is Fully Remote (must be able to work with 9am-5pm EST overlap hours)
• We offer competitive compensation and quarterly bonuses
• You do not need to become a manager in the company to move up in compensation and role/title.
• Comprehensive health, dental, and eye care
• Flexible Hours
• 5 Weeks paid time off (for everyone!)
• Casual dress code
• Paid training (school, events, conferences)

Unless you are a proven Paid Search & Paid Social Expert, this isn't going to be the right role for you.

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Source: We Work Remotely

NOW HIRING: Direct Response Copywriter

Company: BuddyBoss

Website: https://www.buddyboss.com

Headquarters: Vancouver, British Columbia, Canada

BuddyBoss specializes in building software for Online Communities, Membership sites and eLearning. BuddyBoss products are used to power over 50,000 websites. The team is distributed with over 80 members spread over 11 countries.

The company is looking for a talented Direct Response Copywriter to join its fast growing team and help in refining and scaling the company’s marketing efforts.

Key Duties & Responsibilities

• Conduct customer and industry research so you can develop a rich understanding of the motivations and fears of our audience, allowing you to craft compelling copy that converts
• Develop a deep understanding of our products and services and how they benefit our customers
• Research the competition and compare. Understand the benefits of using our products over competitors and continuously share feedback and ideas with the marketing and product teams about what improvements can be made to the product that can in turn have a big impact on conversions.
• Lead the development of the core messaging for every new product launch and marketing campaign by writing persuasive and audience-focused copy.
• Write copy for every step in our funnels including ads, landing and sales pages, video sales letters (aka VSL), marketing video scripts, and marketing emails.
• Work together with our marketing team members to optimize the conversion in every step of our funnels.
• Help refine existing funnels and marketing content to improve conversion and improve alignment to the core messaging.
• Develop systems to help the team keep our messaging and brand voice consistent across all customer communications.

Required Skills and Qualifications

• You measure your copy’s success by CTR, conversion rate, and ROAS
• You have at least 2 years of experience with direct response copywriting.
• You think like a marketer and know how to craft copy that sells to the particular audience you are targeting.
• You understand the difference between active voice and passive voice.
• You use- or have used- the Flesch Kincaid Reading Level function in Microsoft Word, or at least the Hemingway App.
• You have the ability to write persuasive direct response copy that cut through the clutter.
• You have the ability to grab your readers’ eyeballs, focus them on your headline, lead them to your first sentence, and keep them hanging on your every word to the very end.
• Your copywriting portfolio can demonstrate that you have the skills you need to capture the interest an audience and push them towards taking action
• You have experience working with marketing teams to create and publish a campaign for a new product launch while developing the core messaging and the copy necessary for the launch.
• You have great editing skills and are open to feedback.
• You have a positive attitude and have the energy and enthusiasm that fits well with BuddyBoss’s company culture.
• You are an excellent communicator whether in-person, on video calls, or through emails and Slack messages.
• You are skilled in crafting tailored messaging for various audiences and segments.
• You have previously worked in an industry related to ours (software, SaaS, eLearning, online communities, membership sites) or have the ability to quickly research and develop a deep understanding of an particular audience or industry
• You have previously mentored other team members and are interested in taking a leadership role in the company.
• Bonus if you have worked on creating brand guidelines from scratch for an organization.

Compensation: 40k to 65k USD

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Source: Remote OK

NOW HIRING: Data Engineer

Company: Protocol Labs

Website: https://protocol.ai

Headquarters: Remote

We seek a Data Engineer who will design and build data products to empower the organization to make better decisions across all business, development, and research activities.

Protocol Labs is an open-source research, development, and deployment laboratory. Our projects include IPFS, Filecoin, lip2p, and many more. We aim to make human existence orders of magnitude better through technology.

We are a fully distributed company. Our team of more than 100 members works remotely and in the open to improve the internet — humanity's most important technology — as we explore new advances in computing and related fields.

As a Data Engineer for Protocol Labs you will be responsible for leading the design, development, implementation, and maintenance of data products to empower the organization to make data informed decisions and significantly improve productivity. You will also educate and support Protocol Labs in using

We will need to enhance near real-time and batch data stored for monitoring and analytical functions. We will build new pipelines to integrate data from various sources and develop ETLs.

As a Data Engineer, you will..

• Partner with project and enablement leaders to understand data needs and translate them into data models that are easy to understand and use.
• Set up, maintain, and scale our data infrastructure, including a data warehouse, pipelines, and visualization tools.
• Build, maintain, and scale our data ingestion engine, gathering data from our networks, products, communities, systems, and other sources.
• Build and enforce a pattern language across our data stack, ensuring that our definitions, taxonomy and tables are consistent, accurate, and well-understood.
• Develop and maintain documentation to enable Labbers to understand our data and conduct analysis that drives actionable insights. Support project and enablement teams with core analytics and dashboards that guide day-to-day operations, planning, and strategic decision making.
• Champion Protocol Labs’ strategy for data governance, privacy, security, quality, and retention, ensuring compliance with legal and business requirements.
• Build, lead, and elevate the data team.

You may be a fit for this role if you…

• Have 8+ years of software development experience with 4+ years of data engineering.
• Have demonstrated experience with data warehousing, data modeling, and building ETL pipelines .
• Are fluent in several programming languages such as Python, Scala, SQL, or HQL (Plus)
• Have experience in data processing using traditional and distributed systems (e.g., Hadoop, Spark, Airflow) or have experience in data processing using AWS solutions (e.g., AWS Glue, AWS Lambda, etc)
• Have strong interdisciplinary collaboration skills, with the ability to communicate effectively verbally and in writing.
• Experience with and passion for open-source software is a strong plus.
• Can guide the team to adopt and deploy new technologies and best practice designs.

What’s it like to work at Protocol Labs?

Protocol Labs mission is to improve humanity’s most important technology, the Internet. We build protocols, systems, and tools to improve how it works. Today, we are focused on how we store, locate, and move information. Our projects include IPFS, Filecoin, libp2p, and more.

As a distributed team, we hire anywhere in the world, and at various levels of experience (entry, senior, staff). We look for people with unique perspectives and diverse backgrounds.

We have a great benefits package, including parental leave, contributions to your retirement, competitive pay, and unlimited time off. For U.S.-based employees, we also provide platinum-level health, dental, and vision coverage for you and your family.

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Source: Remote Global, Protocol Labs