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Showing posts from August 4, 2024

Adapting Social Media Strategies to Evolving Algorithms and Features

  Written By: Rosanna Webb In the fast-paced world of social media, staying current with trends and platform changes is crucial for any business or individual looking to maintain a strong online presence. As a social media manager, I’ve seen firsthand how quickly algorithms evolve and new features emerge. Adapting to these changes can be challenging, but it’s essential for keeping your audience engaged and growing your brand. I will share my insights and strategies for staying up-to-date with social media trends and platform changes, ensuring your social media strategies remain effective and relevant. Understanding the Importance of Staying Current The Impact of Algorithms The visibility and reach of your content are determined by social media algorithms. Platforms like Facebook, Instagram, Twitter, and LinkedIn use complex algorithms to determine which posts appear in users’ feeds. These algorithms are continually updated to enhance user experience, which means that what wor...

Freelancers and Copyright Law: Avoiding Infringement Issues

  Written By: Rosanna Webb Navigating copyright law can be a challenging endeavor for us freelancers, yet it is a necessary aspect of our profession. Whether you are engaged in writing, design, photography, or any other creative field, a thorough understanding of copyright laws is essential for safeguarding your work and mitigating potential legal issues. In this article, I will offer my perspectives on how freelancers can effectively avoid copyright infringement and protect their intellectual property. Understanding Copyright Law What is Copyright? Copyright is a form of legal protection granted to the creators of original works, including literary, artistic, musical, and certain other intellectual properties. This protection gives the creator exclusive rights to use, distribute, and modify their work. As a freelancer, it’s important to understand that your original creations are automatically protected by copyright as soon as they are fixed in a tangible form. The Scope of Copyri...