Employee Advocacy and Internal Communication: Engaging Employees as Brand Ambassadors on Social Media
Written By: Rosanna Webb In my role as a social media manager, I have recognized the immense value that employee advocacy and effective internal communication contribute to the overall performance of a business. Engaging employees as brand ambassadors on social media is one of the most powerful and cost-effective ways to amplify your company’s message and reach. Employees, when properly motivated and guided, can become the biggest advocates for your brand, adding authenticity and extending your reach to audiences you may not have even thought possible. I’ll discuss the importance of employee advocacy, how it ties into internal communication, and how to effectively engage employees as brand ambassadors on social media . The good news? I’m here to help. If you need a professional to manage your company’s social media strategy, I offer my services as a social media manager to assist you. Feel free to contact me at rosannawebb@freelancevirtualspace.com . What is Employee ...