Crisis Management and Response: How Social Media Managers Handle PR Crises and Mitigate Negative Publicity
Written By: Rosanna Webb In the present-day accelerated digital context, a company’s reputation may be endangered in an instant, particularly because of the formidable power of social media. As a professional social media manager, I have observed how swiftly circumstances can develop into major public relations crises. Be it a viral negative review, a misunderstood controversial comment, or an increasing number of customer complaints, addressing a crisis demands proficiency, strategic insight, and immediate responsiveness. As a business owner, protecting your brand’s image is crucial . This article explores how social media managers like myself handle PR crises and mitigate negative publicity using effective crisis management techniques. I will also explain why having a dedicated social media manager on your team can make all the difference when facing such challenges. Understanding PR Crises in the Social Media Era The digital age has brought numerous benefits to businesses, fro...