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Showing posts from October 23, 2024

Strategies for Leveraging Social Media to Launch a New Product or Service

  Written By: Rosanna Webb Launching a new product or service can be both exciting and challenging. In today’s digital age, one of the most effective ways to create buzz and drive awareness is through social media. But how do you  use social media to launch a new product or service  successfully? As a social media manager, I have firsthand experience in navigating this space, and today, I’m sharing some of the key strategies I use to ensure that each launch is as impactful as possible. Why Social Media Matters for Product and Service Launches Social media is a powerful tool that provides direct access to potential customers. With platforms like Facebook, Instagram, Twitter, and LinkedIn, businesses can reach targeted audiences where they already spend much of their time. Using social media to launch a new product or service allows you to engage with your audience in real-time, get immediate feedback, and build excitement leading up to the release date. Advertisement The b...