NOW HIRING: Lead Generation Manager

Company: Piggy, LLC
Website: https://www.joinpiggy.com
Headquarters: Orlando, Florida, United States

Piggy is looking for an entrepreneurial-minded remote B2C Lead Generation Manager with strength in multiple paid media channels to join its team.

We are looking for an experienced professional in the digital field that has a proven track record in executing profitable, digital campaigns across all verticals, with personal finance and telecom services experience a plus. The ideal candidate must be an effective communicator, a multi-tasker, goal-oriented, deadline-driven, organized, and passionate about their work.

This Position Will Be Responsible For The Following:

Monetization and optimization of existing lead generation campaigns
Creating and iterating new opportunities for current and future verticals

Responsibilities:

Conceptualize and develop all forms of business to consumer lead generation campaigns for customer acquisition
Digital campaign setup, customization, execution, and maintenance
Research, contract and maintain partner/vendor relationships
Continuously test all advertising, email and landing page assets of digital marketing campaigns for quality assurance purposes
Conduct campaign performance analysis and develop strategic recommendations aimed at improving ROI and optimization
Analyze and understand KPI’s across all verticals to identify positive and negative performance trends and strategic direction for program improvement

The Successful Candidate Brings

Bachelor’s degree
4+ years of paid media and SEM experience in managing digital and direct response campaigns in a lead generation environment
Self-starter with the ability to drive projects from inception to completion and work along cross-functional teams
Experienced with utilizing best practices in digital media including digital acquisition, email, social media and mobile marketing
Strong analytics, forecasting, and budgeting background
Experienced managing external relationship with clients and vendors
Proficient with Google Analytics, SEO and social platforms
Google AdWords Certified preferred
Experienced with customer segmentation and analytics
Knowledge of HTML, search and social advertising, URL architecting, programmatic advertising, email marketing, e-commerce and API development
Maintain knowledge of can-spam and other regulations regarding digital campaigns
Must be meticulous with details, possess strong communication, organizational skills and be an excellent writer
Ability to operate in a fast-paced, and dynamic environment
Thrives in a competitive environment and rises to the challenge of a fast-paced environment

Source: Best Remote Job

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