Skip to main content

NOW HIRING: Direct Response Copywriter

Company: BuddyBoss

Website: https://www.buddyboss.com

Headquarters: Vancouver, British Columbia, Canada


BuddyBoss specializes in building software for Online Communities, Membership sites and eLearning. BuddyBoss products are used to power over 50,000 websites. The team is distributed with over 80 members spread over 11 countries.

The company is looking for a talented Direct Response Copywriter to join its fast growing team and help in refining and scaling the company’s marketing efforts.


Key Duties & Responsibilities

  • Conduct customer and industry research so you can develop a rich understanding of the motivations and fears of our audience, allowing you to craft compelling copy that converts
  • Develop a deep understanding of our products and services and how they benefit our customers
  • Research the competition and compare. Understand the benefits of using our products over competitors and continuously share feedback and ideas with the marketing and product teams about what improvements can be made to the product that can in turn have a big impact on conversions.
  • Lead the development of the core messaging for every new product launch and marketing campaign by writing persuasive and audience-focused copy.
  • Write copy for every step in our funnels including ads, landing and sales pages, video sales letters (aka VSL), marketing video scripts, and marketing emails.
  • Work together with our marketing team members to optimize the conversion in every step of our funnels.
  • Help refine existing funnels and marketing content to improve conversion and improve alignment to the core messaging.
  • Develop systems to help the team keep our messaging and brand voice consistent across all customer communications.


Required Skills and Qualifications

  • You measure your copy’s success by CTR, conversion rate, and ROAS
  • You have at least 2 years of experience with direct response copywriting.
  • You think like a marketer and know how to craft copy that sells to the particular audience you are targeting.
  • You understand the difference between active voice and passive voice.
  • You use- or have used- the Flesch Kincaid Reading Level function in Microsoft Word, or at least the Hemingway App.
  • You have the ability to write persuasive direct response copy that cut through the clutter.
  • You have the ability to grab your readers’ eyeballs, focus them on your headline, lead them to your first sentence, and keep them hanging on your every word to the very end.
  • Your copywriting portfolio can demonstrate that you have the skills you need to capture the interest an audience and push them towards taking action
  • You have experience working with marketing teams to create and publish a campaign for a new product launch while developing the core messaging and the copy necessary for the launch.
  • You have great editing skills and are open to feedback.
  • You have a positive attitude and have the energy and enthusiasm that fits well with BuddyBoss’s company culture.
  • You are an excellent communicator whether in-person, on video calls, or through emails and Slack messages.
  • You are skilled in crafting tailored messaging for various audiences and segments.
  • You have previously worked in an industry related to ours (software, SaaS, eLearning, online communities, membership sites) or have the ability to quickly research and develop a deep understanding of an particular audience or industry
  • You have previously mentored other team members and are interested in taking a leadership role in the company.
  • Bonus if you have worked on creating brand guidelines from scratch for an organization.


Compensation: 40k to 65k USD

APPLY

Source: Remote OK



Labels:

Comments

Post a Comment

Popular posts from this blog

OFFICE HELP THROUGH THE SERVICES OF A VIRTUAL ASSISTANT IN MANAGING YOUR BUSINESS ONLINE

Written By: Rosanna D. Webb Image Source: mompreneur360 Virtual Assistants (VA’s) began to be popular to  small companies run by entrepreneurs  who are managing their business all by themselves that seeks office help. The lower cost apart from the multi-tasking flexibility of VA’s makes them an ideal option to become partners for business success. The skill sets and capabilities of these proficient VA’s ranges from executing clerical jobs up to handling the business enterprise online. They have got exceptional competencies from nearly every facet of the business. The anticipation on VA’s regarding office help may be higher compared to a typical office personnel due to the fact that they are primarily employed of their expertise and not merely from their qualifications or working experience which often are the common grounds for the majority of businesses in employing their staff. The most prevalent query that you’re going to face regarding VA’s is, “What t...
28 comments
Read more

Establishing a Professional Image While Working from Home as a Freelancer

  Written By: Rosanna Webb As a freelancer working from home, maintaining a professional image can sometimes feel challenging. With the absence of a traditional office environment, it’s crucial to establish a professional persona that conveys competence, reliability, and credibility to clients and colleagues.  Having built a freelancing career myself, I’ve learned the key strategies for creating and maintaining a professional image from home . I’ll share insights and tips to help you present yourself professionally, even when your workspace is your living room. The Importance of a Professional Image Creating a professional image as a freelancer is essential for several reasons : Client Perception : A professional image helps build trust and confidence with clients. It reflects your commitment to your work and reassures clients that they’re dealing with a reliable professional. Credibility : A polished professional image enhances your credibility and positions you as an expert ...
Post a Comment
Read more

SETTING UP YOUR OWN WEBSITE IN WORDPRESS AT NO COST

Written By: Rosanna D. Webb Image Source: Wikihow WordPress  is a smart way to obtain your personal website without any cost. Setting up in this platform is ideal for bloggers or writers and businesses that would like to test how a website works. It is a Content Management System (CMS) which is a good option for business websites even though it is designed for blogging. As this is commonly used by bloggers, it can also be used by establishments and small businesses to position their business online. Also, it offers diverse features to choose from to produce a stunning website. Theme As soon as you completed creating your account in WordPress , you will then have access to a variety of paid and    free themes  to personalize your site. There’s no need for you to seek the services of a graphic designer for the website’s structure. You can actually select layouts based on your personal preferences which you believe is great for your business’ image. This is...
10 comments
Read more